Fall Welcome
Audience: UC Davis Students
Purpose: The 2024 Summer Internship cohort was tasked to create a Fall Welcome campaign for incoming Freshmen and Transfer students. The campaign includes digital content and physical promotional items with varying value. All of these deliverables encourage repeated visitation to the museum and create a general appeal to all of areas of study, not only Arts students.
Designers: Ayana Bailey-Gaines, Kacey Chan, Nala Haley, Kelly Kankowski, Christian Onguibo, and Jadzia Pho
Concept Creation
Key Messaging
Brand Guidelines
Brand Guidelines
We wanted to emphasize the "Free for All" aspect of the museum because students often think the museum costs money to enter. The tagline "Come and see, it's free" encourages students to view the free exhibits.
Brand Guidelines
Brand Guidelines
Brand Guidelines
The Manetti Shrem Museum has unique brand guidelines separate from UC Davis. This gave us interesting colors and motifs that we could include in our promotional materials. We used their branding elements for the physical items.
Deliverables
Brand Guidelines
Deliverables
We decided to design postcards, stickers and tote bags as physical promotional material. The postcard could be mailed to invite friends to visit the museum or used as a Davis souvenir.
Final Promotional Material
Concluding Thoughts
Each postcard includes popular gathering spaces on campus and a variation of the "Come and see, it's free" tagline. This equates the way that students use these spaces to how the museum can be used when you visit. The postcards also feature iconic campus animals and iconography to appeal to student interests and landmark the map. The walking distances included on the maps help associate the museum to the campus and encourage the students to make the Manetti Shrem their own space.